We’ve launched in New York.

Welcome founders, new team members and partners.

    We’re building a team of operators in New York to spearhead our studio and accelerator programs for our founders.

    Our bespoke programs are built for operators, by operators. In addition to funding, we roll up our sleeves to help our portfolio teams with everything spanning from product design to strategic scale opportunities. This is why we’re looking for people who want to be hands-on and have a big impact on the startups we work with.

    George and Maya

    You’ll be working with George and Maya.

    George Northcott is one of our co-founders and leading our expansion in the US, after four years of building Founders Factory in London, Johannesburg and Paris.

    Maya Baratz Jordan is our CEO in New York. Maya was most recently Managing Director of the Comcast NBCUniversal Techstars program. She has a deep operational background, having taken on product leadership roles at organizations including Disney’s ABC Television, The Wall Street Journal, and Flickr.

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    Our Partners

    Not only do our portfolio companies have our team’s support; they are also supported by our corporate partners. We work with our partners to both create new startups that target big problems we want to solve, as well as to grow existing companies through strategic partnerships and investment.

    Johnson and Johnson

    In New York our anchor investor is Johnson & Johnson Innovation-JJDC, Inc.

    Our anchor investor is Johnson & Johnson Innovation-JJDC, Inc, the venture capital arm of global healthcare company Johnson & Johnson. We’re looking to work with founders focused on solving core, wide-reaching problems in:

    • Women’s healthcare
    • Digestive Health
    • Allergies
    • Pain
    • Sleep
    • Mental wellbeing
    • Personalised treatments and diagnostics

    We’ll be adding new partners soon.

    We’re looking for partners across different industries, including: Finance, Telco, Food, Sustainability, Media and Retail.

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    The Programs.

    We run two core programs for our founders: Our studio program, through which we partner with founders to build startups from scratch, and our accelerator program, through which we invest in existing startups to accelerate their growth.

    Studio Program.

    • Originate and build a startup with our team and partners.
    • We provide our studio founders with $200k in capital and 12 months of bespoke support.
    • We are constantly analyzing problems, and looking for the right founders to turn these concepts into fully-fledged companies.

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    Accelerator Program.

    • Work with our team and partners to go further, faster.
    • We invest $100k and provide a tailored 6 month program of bespoke support.
    • We structure the deal as a SAFE and take 4%-7% equity, depending on the startup’s current valuation.

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    Our core principles.

    Work with our team while your team grows

    Work with our operating team while you work on growing your own.

    We do things that don’t scale, so you can

    The main areas we provide hands-on support are strategy, ops, BD, product, design, tech, growth, PR, brand, fundraising and talent.

    We work with you to craft a bespoke program

    We work closely with our founders to pinpoint their startups’ needs before tailoring our support. We work together on the things that will make the biggest impact. Providing every one of our startups with a totally unique program.

    Find your edge with our partners

    Our partners represent some of the world’s biggest businesses. Working with them could be the secret to your startup’s success.