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Power to founders

Welcome founders and partners. Come and join us here in New York.

We’re a team of operators in New York focused on helping founders succeed

Founders Factory NY is built for operators, by operators. In addition to funding startups, we roll up our sleeves to help our portfolio teams with everything spanning from product design to strategic scale opportunities. We're always on the lookout for amazing hands-on operators who can join us in making a big impact on our portfolio companies.

You'll be working with George & Maya

Maya Baratz Jordan, CEO

Maya is our CEO in New York. Maya was most recently Managing Director of the Comcast NBCUniversal Techstars program. She has a deep operational background, having taken on product leadership roles at organizations including Disney’s ABC Television, The Wall Street Journal, and Flickr.

George Northcott, Vice President

George is one of our co-founders and leading our expansion in the US, after four years of building Founders Factory in London, Johannesburg and Paris.

Our Partners

Not only do our portfolio companies have our team’s support; they are also supported by our corporate partners. We work with our partners to both create new startups that target big problems we want to solve, as well as to grow existing companies through strategic partnerships and investment.

Johnson & Johnson Innovation JJDC, Inc.

Our anchor investor in New York is Johnson & Johnson Innovation-JJDC, Inc, the venture capital arm of global healthcare company Johnson & Johnson.

We’re looking to work with founders focused on solving core, wide-reaching problems in consumer healthcare, including but not limited to: Women’s healthcare, digestive health, allergies, pain, sleep, mental wellbeing, and personalized treatments & diagnostics.

We’ll be adding new partners soon

If you represent a large corporation and are interested in learning more, reach out.

The Programs

We run two core programs for our founders: our studio program, through which we partner with founders to build startups from scratch, and our seed program, through which we invest in existing startups to accelerate their growth.

Studio Program

Originate and build a startup with our team and partners.

We provide our studio founders with $200k in capital, 9 months of bespoke support, and access to potential scale opportunities through our strategic corporate investors.

We are constantly analyzing problems and looking for the right founders to turn these concepts into fully fledged companies.

Seed Program

Work with our team and partners to go further, faster.

We invest $100k and provide 6 months of bespoke operational support.

We structure the deal as a SAFE and take 4%-7% equity, depending on the startup’s current valuation.

Our core principles

Work with our team while your team grows

We do things that don’t scale, so you can

We provide hands-on bespoke support in strategy, ops, bizdev, product, design, tech, growth, PR, brand, fundraising and talent.

Our support is catered to your needs

We work closely with our founders to pinpoint their startups’ needs before tailoring our support. We work together on the things that will make the biggest impact.

Find your edge with our partners

Our partners represent some of the world’s biggest businesses. Working with them could be the secret to your startup’s success.

Every month we release a round-up of startup and investment stories, key learnings from founders, and insights from our team. Signup to the Founders Factory Startup Bulletin:

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