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Alex Daish

Product Strategist

What did you do before the factory?

Prior to joining Founders Factory, I worked at the WPP-owned digital agency, AKQA. Moving between Strategy, Creative and UX, I found my sweet spot, helping the established agency setup a new talent and product incubator. Using design sprints we developed, user-tested and pitched products with the likes of Google, TAG Heuer, Barclays and Nike. Moving to the Swedish office, I then led a design-sprint programme for Volvo Cars and worked with internal innovation teams to develop a new technology-driven carsharing brand. Before AKQA, I also worked at Greylock and Index Ventures backed charity fundraising startup and a digital production agency that worked with Google Creative Labs and Lewis Hamilton.

What do you do at the factory?

I work on the Product Concept Team, helping research, concept ideas and build prototypes to help validate our early-stage business ideas.

What makes you a good founder?

Looking to the edge of culture and smashing ideas together to make new things.

Alex Daish