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Alice Sandelson

Strategic Partnerships Lead

What did you do before the factory?

Before joining the Factory, I worked for WPP in the Transformation Team - responsible for the development of WPP's 50 Global Client Teams by building growth strategies and ensuring the teams had access to innovation and expertise from across WPP. Before that, I cut my teeth in the world of FMCG and retail at itsu [grocery], launching the itsu brand into supermarkets across the UK.

What do you do at the factory?

As part of the Business Development team, my role is to be a matchmaker between the Factory’s corporate partners and startups. With a focus on the food and retail sector, I work closely with both partners and startups to understand their business needs and create partnership opportunities. I also work on the Factory's international development.

What makes you a good founder?

Drive x optimism x empathy

Alice  Sandelson