Alicia Gomez

What did you do before the Factory?

After I graduated in Industrial Design degree in Spain I started working as a graphic and web design in a smal agency in Madrid. At the end of 2012 I moved to London to learn English and search for better work opportunities.

At the beggining of 2014 I started to work in a small start-up called Onfido as graphic designer, working there I moved to a product designer role focused on client and onboarding experience. Nowadays Onfido is a award winning business and have a few offices around the world.

What do you do at the Factory?

At the factory, I help the Incubator businesses to develop their products whilst focusing on the user. I make sure we create great experiences and solve real problems. Also, I help create brands that represent the values of the business.

What makes you a good founder?

Problem solving and focus on user experience.