What did you do before the Factory?
Before joining the Factory, I was Head of Creative at VIVOBAREFOOT, the largest barefoot shoe brand in the world, turning over more than £30 million. Whilst in this role, I oversaw radical changes to the brand and digital products that VIVOBAREFOOT offered. Prior to this position, I was at an exciting digital and brand agency as their Lead Designer. I have worked with the big-guys such as YouGov and JP Morgan, to some innovative new start-ups like SomeoneWho and Heartier. Before all of this, with a background in product design, I’ve held varied positions building knowledge and disciplines within varied sectors. These include: an industrial designer in medicine, homeware design, and jewellery design to name, but a few. Learning from some of the best designers and founders from Iceland to India, has given me a solid foundation to build from.
What makes you a good founder?
Creativity with problem solving and a business nouse!