What did you do before the factory?
Before Founders Factory, Cat was Global SVP, Data and an executive team member at Unruly, a video ad tech company. She joined as employee number nine and held various commercial and product roles as the company grew to 400+ people and was acquired by News Corp. She created and ran Unruly EQ, a thirty-person division delivering a suite of emotional data and targeting products, which became Unruly’s key differentiator. Cat has published research on Video for Social Good and been featured in TIME and on the BBC. She holds a first class degree in Physics and a Masters with Distinction in Sustainable Development.
What do you do at the factory?
Cat is responsible for the Travel and Media sectors at Founders Factory, where she leads a team that creates and invests in fourteen startups a year. She coaches founders across a portfolio of forty companies and works with leaders at easyJet and The Guardian to unlock advantages for portfolio businesses.