What did you do before the Factory?
Having originally qualified as a chartered accountant, I moved to the startup space to work for a young digital media agency in Israel, with Google as my only client. After a year, I was nabbed by Google to return to London, where I led the digital marketing strategy for one of their new projects, Growth Engine, an e-learning platform.
What do you do at the Factory?
I support the accelerator and incubator companies with their strategic marketing efforts, focusing on paid media, with the aim of helping them to maximise their growth potential.
What makes you a good founder?
The ability to see the bigger picture, identify opportunities and provide quick solutions.