What did you do before the factory?
After leaving univeristy with an MSc in Economics and a Masters in Behavioural Economics, I joined a digital performance agency, Essence. Here I learnt how to run high performance digital marketing campaigns onn pretty much any self-serve platform. I then joined a small startup, One Third Stories, as their founding employee and Head of Growth. Here we grew the business from 300 subscribers to 5,000 in the space of two years, went through two fundraising rounds and broke through the £80K MRR wall.
What do you do at the factory?
I work with our accelerator companies to help them acheive their growth ambitions. We work through their full funnel from aqcuisition strategies through to referral and revenue mechanisms, helping them creating strategic growth backlogs and execute on high priority growth tactics.
What makes you a good founder?
Make fast, data-driven decisions to execute quickly and learn on the fly.