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Phillip Caudell

Head of Venture Design

What did you do before the Factory?

Prior to joining the Factory I was heading up product at digital agency 3 SIDED CUBE. Over my 7 years there we grew the studio from the 2 of us to over 30, working with a wide range of clients from Boots to Lloyds Bank, to JustGiving. Of note was our work the American Red Cross, where I lead the development of a suite of disaster relief mobile products, which have been installed by over 15 million Americans. The technology has now been rolled out to over 40 countries worldwide.

What do you do at the Factory?

I lead a nimble team of designers, engineers and product thinkers to rapidly prototype new business and product concepts for our Incubator programme. Over the years we’ve been on a mission to develop a methodology that allows us to create these ideas ‘on demand’'. We explore technology’s impact on a number of industries, and speculate about what the future holds.

What makes you a good Founder?

My excellent taste in vintage apparel

Phillip Caudell