The problem

Globally, 2.5 billion tons of food goes to waste every year—that’s around one-third of the total food supply. 

There are numerous reasons for this, ranging from overproduction to selective consumer practices to misinformed consumer behaviour. The implications of this are alarming, whether that’s taking into consideration food access or the environmental effects of overfarming and production. 

But beyond all this, food waste accounts for between 8-10% of global greenhouse emissions. Methane, in particular, is a big output of food waste in landfill as it quickly decomposes, and methane systems fail to capture this.

The solution

Brightly is tackling this problem from multiple angles, working with food recovery organisations to create high-integrity carbon credits from the avoided methane emissions created by wasted food in landfills. 

This begins with quantifying the amount of emissions avoided, partnering with the world’s biggest food recovery organizations who collect data on the kinds and amounts of recovered food, evaluating emissions they've averted.

Brightly then works with Verra, the third party organisation verifying carbon credits, to issue Brightly credits in line with global carbon credit standards. This carbon credit revenue then enables food organisations to create evergreen funding, in turn increasing food recovery, reducing waste, and feeding more mouths. 

Why we’re excited to invest

Louis Warner, general partner at G-Force, says: “Food waste is the resource scandal of the century, as well as one of the biggest contributors of greenhouse gas emissions. In Brightly, we met purpose driven serial founders Andy, Jesse, and Jules, who have built a platform that powers the people at the forefront of tackling the food waste crisis (food recovery organisations), providing sustainable revenue to them, and allowing them to extend their reach. We look forward to working with the Brightly team, helping them build out their platform and tackling this global problem.”