Investing in Elateq—electrochemistry for wastewater treatment
Investing in Elateq—electrochemistry for wastewater treatment
Words Founders Factory
February 6th 2025 / 3 min read
We’re excited to announce our latest Blue Action Accelerator investment—Elateq.
The problem
Water is becoming an increasingly scarce resource globally, meaning that the treatment of waste water is now one of the world’s biggest environmental challenges. Industries from agriculture to chemical manufacturing to mining all have considerable impacts on our supply, polluting waters with PFAS (AKA ‘forever chemicals), metals, and other harmful pollutants.
Treating wastewater comes with a number of challenges. For one, it’s costly. Existing technologies like Reverse Osmosis (RO), UV, and Ion Exchange are resource-intensive, expensive, and require several stages of integration.
Moreover, many of these solutions focus on individual chemicals or certain metals, forcing utility companies to adopt and integrate multiple solutions, adding complexity and cost.
With increasing regulatory pressures, and a growing spotlight on water as a resource, this issue is only expected to grow. And by 2030, the annual cost of sustainable water treatment is expected to exceed $1 trillion.
Interested in receiving more insights like this ? Subscribe to our newsletter and join 20K founders, investors & innovators.
Subscribe hereThe solution
Elateq is introducing a vital innovation to the waste water treatment market, integrating multiple treatment processes into one electrochemical unit.
Rather than requiring multiple stages (like most existing systems), Elateq combines these multiple functions into a single unit. This not only means that it is considerably less complex, it also requires less energy (more than 80% in energy savings) and leads to considerable cost savings.
Moreover, the technology is flexible and scalable, allowing for applications in diverse markets such as municipal wastewater, industrial effluent treatment, desalination, and lithium extraction from brines.
The team
Ljiljana Rajic (Chief Scientific Officer & co-founder)
Ljiljana is the scientific lead of the business, and the brains behind the patented technology at the core of Elateq. Prior to this, she was a senior research scientist and co-lead of a National Institute of Environmental Health Sciences-funded green remediation project at Northeastern University. Her PhD is in chemistry from the University of Novi Sad (Serbia).
Roderick Anderson (CEO & co-founder)
Roderick brings a strong background in leadership. He spent the seven years prior to Elateq as the President of Pioneer Valley Coral and Natural Science Institute, an education and research institute which offers STEM programs for historically marginalised students as well as wet lab-bench rentals for early stage proof of concept research for entrepreneurs.
Why we’re excited to invest
Olivia Brooks, Head of Investments at Blue Action Accelerator, says: "The water treatment industry is highly fragmented - with various solutions that capture waste minerals, remove harmful PFAs, or simply focus on purification. What Elateq have built is a compelling all-in-one adaptable solution that addresses multiple challenges across industries. Founders Lily and Rod are a formidable team real scientific and water industry expertise alongside commercial acumen, demonstrating their ambition to capture not just one multi-billion dollar market, but several."
What they’re looking to get out of the program
Expanding on their network of peers
Expanding their network of various stakeholders
Receiving capital support
Streamlined support in “all things” business development
We're looking for founders building in the blue economy.
Learn more about our Blue Action Accelerator
Learn moreLatest Articles
trends
Understanding the US-Australia Mining Framework
This collaboration between two of the world’s most resource-rich and innovation-driven nations sets the stage for an industrial era built on shared investment, faster deployment, and technology-led sustainability.
practical advice
Finding Product–Market Fit: The Lapis Approach to Rethinking Market Focus
This is the story of Lapis, backed by Founders Factory and Mediobanca through our MBSpeedUp Accelerator, reimagining how knowledge is stored, retrieved, and applied inside financial institutions.
trends
How can we find better ways to reduce the impact of mining?
Rio Tinto and Founders Factory have launched a new challenge for our Accelerator to transform mining operations in Western Australia – and are calling on startups to join