The problem
The impending wealth transfer from boomers to millennials and Gen Z creates an enormous financial opportunity. Young adults require better access to financial coaching than ever before.
And yet, financial wellness and good practice is becoming increasingly hard for young people entering the workforce. The opportunities and aspirations of the next generations are materially different. This ranges from the time at which you’re likely to buy a house or a car, to the impacts of slowing wage growth and high student debt, and a growing orientation towards flexible or freelance work. And yet, financial products, advice, and guidance have not adapted to these changes.
At all stages, young adults struggle to find the right information and guidance, resulting in poor financial decisions:
Entering university—finding scholarships, grants, credit cards, financing options
Studying at university—launching side hustles and ‘self-serving’ on untrustworthy financial advice to make ends meet
Entering the workforce—poor access to career services and financial aid for internships and job searching
Growing as professionals—again, ‘self-serving’ on financial advice on social media, seeking alternatives to traditional financial institutions