The problem

The rise of AI brings tremendous opportunities but also significant data privacy and consumer protection concerns. As AI systems require massive amounts of personal data to train, corporations are amassing troves of sensitive consumer information. Data security has become a paramount concern for organizations of all sizes. 

Data breaches, cyberattacks, and regulatory compliance mandates pose significant challenges to data protection. The global data protection market was valued at $122.5 billion in 2022 and is projected to grow at a CAGR of 12.2% from 2023 to 2030. 

The solution

TouchBrick's solution ensures sensitive data is safe from breaches by substituting it with synthetic data that remains fully functional.

They find and protect sensitive information, including hidden data, across a company's systems, using artificial intelligence and secure databases to keep the information safe.

Their primary tool, AI Sentinel, is like a special container that searches for and secures data (even hidden data) that the company might not know about. The system uses digital twin technology (synthetic data) to make the actual data safer while still allowing the company to use it.

With databases in secure customer networks and data access secured by the blockchain, the AI Sentinel ensures only the right people can access this information. It is a network of connected devices that work together to quickly identify any threats to this data, making a more substantial network detection of sensitive data and deepening scalable and safe data usage within a company.

Why we’re excited to invest

Edoardo Gentili, investor at Founders Factory, says: "As AI adoption increases, there's no doubt about the escalating challenge of data security that enterprises face. Touchbrick have identified one of the most overlooked types of data - shadow data - and built a critical AI solution to protect it. CEO Shayra's expertise in building blockchain businesses is backed up by CTO Jason's exceptional track record as a multiple unicorn founder, which bodes well for their ambition to solve this enormous global challenge."