The solution

CoVent connects marketers and community leaders through a SaaS-enabled marketplace, leveraging proprietary data-driven technology and an industry-trusted matching algorithm to optimise ROI and foster impactful partnership.

By leveraging CoVent’s AI-powered marketplace and comprehensive event intelligence, both marketers and event organisers gain unparalleled insights into event potential.

For marketers, the platform enables precise alignment of sponsorship opportunities with brand values and strategic goals. Marketers can optimise their event investments, ensuring better ROI and a streamlined approach to managing sponsorships. For event organisers, CoVent provides an outlet to showcase events to sponsors who would otherwise be difficult to reach. Organisers can attract partners who align with their event’s vision, ultimately enhancing sponsorship opportunities and visibility.

The platform contains three key components:

• Event Discovery: The world’s most advanced event search and recommendation engine, providing marketers with AI-powered insights to identify the best events for sponsorship. Event organisers gain an outlet to connect with sponsors they might not have otherwise discovered.

• Event Intelligence: Delivers in-depth insights on event buzz, audience demographics, current sponsors, influencers, and industry trends, helping marketers make informed decisions while showcasing events to potential partners.

• Event Evaluation: Powerful tools for marketers to assess sponsorship opportunities and forecast potential ROI, giving event organizers the ability to showcase their value and attract new sponsors.

Why we’re excited to invest

Levi Young, Founders Factory sector director, says: “Events sponsorship is critical for creating hype and funding great events, and is on a significant growth trajectory. Informed by their partnership with Pico, the global events and brand activation agency, CoVent is thoughtfully addressing some of the key challenges in event sponsorship, creating a comprehensive technology solution that is well-positioned to capture the market. We look forward to working closely with Andrew and Krishna as they spinout from our Venture Studio and progress into the Accelerator and beyond.”