20%
increase in online revenue
BEAUTY, IN PARTNERSHIP WITH L'ORÉAL
Personalised, expert-led wellbeing solutions
Founder Brendan Murdock joined Founders Factory to build out his digital vision for anatome, having previously built the brand through their beautiful store in St. James Piccadilly, and wholesale partnerships. Working with the Founders Factory team, anatome rebuilt their e-commerce site, as well as developing content and digital experiences around deep customer insights which reflected anatome’s sensory in-store experiences.
20%
200%
conversion rate improvement
£220k
fundraised
Brendan Murdock, CEO & Founder
“Our time with Founders Factory, facilitated a reimagining of the anatome digital platform and helped formulate a strategy to prepare the brand for our next stage of digital growth. The team at founders factory are true collaborators, formulating, strategizing and helping to implement anatome london digital plan and evolution, true talent to support and nurture an emerging brand.”
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Brendan Murdock, CEO & Founder
“Our time with Founders Factory, facilitated a reimagining of the anatome digital platform and helped formulate a strategy to prepare the brand for our next stage of digital growth. The team at founders factory are true collaborators, formulating, strategizing and helping to implement anatome london digital plan and evolution, true talent to support and nurture an emerging brand.”
Spotlight
The Design Led Startup: A Guide For Founders
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Read moreThis micro-moment of confusion has a name—the Norman door, named after Don Norman, who discusses this phenomenon in his book ‘The Design of Everyday Things’. So why does this matter...
The Design Led Startup: A Guide For Founders
Read moreThis micro-moment of confusion has a name—the Norman door, named after Don Norman, who discusses this phenomenon in his book ‘The Design of Everyday Things’. So why does this matter...
Dronamics: How the Rangelov Brothers’ dream of ultra-efficient cargo drones is taking flight
)
Read moreSome siblings form bands together, others play in the same sports team. We decided to go into business together.
It’s been nearly a decade since the inception of Dronamics, over which we’ve designed, built, and gained approval to start operating our fleet of Black Swan drones.
Dronamics: How the Rangelov Brothers’ dream of ultra-efficient cargo drones is taking flight
Read moreSome siblings form bands together, others play in the same sports team. We decided to go into business together.
It’s been nearly a decade since the inception of Dronamics, over which we’ve designed, built, and gained approval to start operating our fleet of Black Swan drones.
Venture Insights From Tom Hulme, Head of Europe at GV
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Read moreIn a recent fireside chat with Founders Factory founder & chairman Brent Hoberman, Tom shared some of his top lessons for founders, which include:
· Growth vs profitability isn’t a binary choice
· Consider how to improve your ‘clock speed’
· Early stage investors aren’t thinking about your product
· Cash is a commodity; advice is a value add
· Approach data-driven investing with scepticism
Venture Insights From Tom Hulme, Head of Europe at GV
Read moreIn a recent fireside chat with Founders Factory founder & chairman Brent Hoberman, Tom shared some of his top lessons for founders, which include:
· Growth vs profitability isn’t a binary choice
· Consider how to improve your ‘clock speed’
· Early stage investors aren’t thinking about your product
· Cash is a commodity; advice is a value add
· Approach data-driven investing with scepticism
Land Vault
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Read moreAt vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi.
Land Vault
Read moreAt vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi.
How Oxwash Scaled Their Sustainable Laundry Startup
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Read moreWe launched Oxwash in 2018, while I was completing my Synthetic Biology PhD at the University of Oxford. The business was born out of my own frustration with the perpetually broken washing machines in my college laundry.
Armed with a bike and a deliveroo backpack spray-painted blue, I began collecting and washing clothes for fellow students. Things quickly snowballed – and as interest grew, it developed into a growing on-demand laundry business.
How Oxwash Scaled Their Sustainable Laundry Startup
Read moreWe launched Oxwash in 2018, while I was completing my Synthetic Biology PhD at the University of Oxford. The business was born out of my own frustration with the perpetually broken washing machines in my college laundry.
Armed with a bike and a deliveroo backpack spray-painted blue, I began collecting and washing clothes for fellow students. Things quickly snowballed – and as interest grew, it developed into a growing on-demand laundry business.
Lesson for CEOs from Pete Flint, General Partner at NfX
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Read moreAt vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi.
Lesson for CEOs from Pete Flint, General Partner at NfX
Read moreAt vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi.
