Making it easy to switch to natural and sustainable products

Bower Collective joined the program to launch their hybrid eCommerce / subscription platform selling Earth’s best home and personal care products with an innovative reuse and refill program to eliminate plastic waste.

Through Founders Factory's support, Bower Collective were able to launch and scale the business quickly; closing a £400K round to continue momentum and unlocking unfair advantage with a partnership with Reckitt Benckiser. The Bower Collective team received weekly support from the Head of Surface Care and leveraged expertise from their R&D teams, Washing Experts, Packaging Business Unit and the Head of Sustainability.

Where they are now



During their time on the program, Bower Collective raised 400K via our network.


Revenue within 6 months

Bower Collective went from pre-launch (£0 MMR) to £20K MRR, turning over £130k within a 6 month period.


Return on Ad Spend

Strong creative, messaging and targeting across Google and Facebook resulted in a 250% ROAS.

"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"

Nick Torday, CEO

Why we invested in Bower Collective

The global household green-cleaning market is expected to grow to £21B in the next few years. Our vision was to curate the best possible products and apply an innovative closed-loop model to Bower Collective’s packaging in order to reduce plastic waste.

Combining Reckitt Benckiser's know-how of FMCG and logistics, with Nick and Marcus’ knowledge of sustainability and packaging, we knew we had a winning combination that would help us achieve a leadership position in the market.

More Success Stories

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

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