Bower Collective joined the programme to launch their hybrid eCommerce / subscription platform selling Earth’s best home and personal care products with an innovative reuse and refill programme to eliminate plastic waste.
Through Founders Factory's support, Bower Collective were able to launch and scale the business quickly; closing a £400K round to continue momentum and unlocking unfair advantage with a partnership with Reckitt. The Bower Collective team received weekly support from the Head of Surface Care and leveraged expertise from their R&D teams, Washing Experts, Packaging Business Unit and the Head of Sustainability.
return on ad spend
"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"
The global household green-cleaning market is expected to grow to £21B in the next few years. Our vision was to curate the best possible products and apply an innovative closed-loop model to Bower Collective’s packaging in order to reduce plastic waste.
Combining Reckitt Benckiser's know-how of FMCG and logistics, with Nick and Marcus’ knowledge of sustainability and packaging, we knew we had a winning combination that would help us achieve a leadership position in the market.
This micro-moment of confusion has a name—the Norman door, named after Don Norman, who discusses this phenomenon in his book ‘The Design of Everyday Things’. So why does this matter...
Some siblings form bands together, others play in the same sports team. We decided to go into business together.
It’s been nearly a decade since the inception of Dronamics, over which we’ve designed, built, and gained approval to start operating our fleet of Black Swan drones.
In a recent fireside chat with Founders Factory founder & chairman Brent Hoberman, Tom shared some of his top lessons for founders, which include:
· Growth vs profitability isn’t a binary choice
· Consider how to improve your ‘clock speed’
· Early stage investors aren’t thinking about your product
· Cash is a commodity; advice is a value add
· Approach data-driven investing with scepticism