Making it easy to switch to natural and sustainable products
Bower Collective joined the program to launch their hybrid eCommerce / subscription platform selling Earth’s best home and personal care products with an innovative reuse and refill program to eliminate plastic waste.
Through Founders Factory's support, Bower Collective were able to launch and scale the business quickly; closing a £400K round to continue momentum and unlocking unfair advantage with a partnership with Reckitt Benckiser. The Bower Collective team received weekly support from the Head of Surface Care and leveraged expertise from their R&D teams, Washing Experts, Packaging Business Unit and the Head of Sustainability.
Where they are now
During their time on the program, Bower Collective raised 400K via our network.
Revenue within 6 months
Bower Collective went from pre-launch (£0 MMR) to £20K MRR, turning over £130k within a 6 month period.
Return on Ad Spend
Strong creative, messaging and targeting across Google and Facebook resulted in a 250% ROAS.
"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"
Nick Torday, CEO
Why we invested in Bower Collective
The global household green-cleaning market is expected to grow to £21B in the next few years. Our vision was to curate the best possible products and apply an innovative closed-loop model to Bower Collective’s packaging in order to reduce plastic waste.
Combining Reckitt Benckiser's know-how of FMCG and logistics, with Nick and Marcus’ knowledge of sustainability and packaging, we knew we had a winning combination that would help us achieve a leadership position in the market.