Helping medical students and doctors practice virtually before applying their training on humans
Insimu worked with the team and do a full review of their strategy and go-to-market (B2B vs B2C, or both). Once we had jointly reworked a bigger, bolder and more global strategy, reconfigured the user journey and overhauled the growth marketing stack, we set out to drive scalable and sustainable growth.
We armed Insimu with a new and improved app, clearer marketing messaging, a more robust mix of growth channels and a new pricing model.
Where they are now
Increase in paying users
Number of paying/premium users doubled with a 83% increase in MRR, resulting in an overall LTV increase of 46%.
Increase in active users
Total users grew by 70% in 4 months with a 480% increase in active users.
Reduction in CPI
Halved Cost per Install from €0.58 to €0.23.
“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”
Gabor Toth, Insimu