Helping medical students and doctors practice virtually before applying their training on humans
Insimu worked with the team and do a full review of their strategy and go-to-market (B2B vs B2C, or both). Once we had jointly reworked a bigger, bolder and more global strategy, reconfigured the user journey and overhauled the growth marketing stack, we set out to drive scalable and sustainable growth.
We armed Insimu with a new and improved app, clearer marketing messaging, a more robust mix of growth channels and a new pricing model.
Where they are now
Increase in paying users
Number of paying/premium users doubled with a 83% increase in MRR, resulting in an overall LTV increase of 46%.
Increase in active users
Total users grew by 70% in 4 months with a 480% increase in active users.
Reduction in CPI
Halved Cost per Install from €0.58 to €0.23.
“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”
Gabor Toth, Insimu
More Success Stories
Arunas Matacius, Founder and CEO
“I started making dog food because I wanted to help my sick dog to survive. I never thought it could be a company, or a start-up. Founders Factory was the first to recognise what truly hides behind ROCKETO’s idea and philosophy. I keep my memories of the acceleration process always close to my heart. Thank you for that.”
Dr Kyle Grant and Tom de Wilton, Co-founders
"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.
Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "
Nick Torday, CEO
"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"
Gerard Keeley, CEO & Co-founder
"Working with Founders Factory helped us focus our business in the early stages. This was key to enable us to structure our business to scale. The continued support and infrastructure has empowered us to go on to build a creative technology platform that is transforming the way the world’s largest brands create video advertising."
Marie Chevrier, CEO & Founder
“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "
Sergey Klimentyev, Founder and CEO
“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”
Aasha & Dhruv, Founders
“Founders Factory has truly had a transformational impact on our business. The team was highly collaborative and constantly challenged our thinking; giving us the confidence to focus our business and story around its purpose. They helped us build processes and frameworks that worked immediately and helped us scale very fast”
Gabor Toth, Founder
“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”
Kaushal Shah, Founder and CEO
"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."
Matt Alcock, CEO & Founder
“Building Faraday in Founders Factory's Venture Studio was fantastic as a first-time founder, the support from the operations team was amazing and the corporate connections kick-started our business”
Arunas Matacius, Founder and CEO
“I started making dog food because I wanted to help my sick dog to survive. I never thought it could be a company, or a start-up. Founders Factory was the first to recognise what truly hides behind ROCKETO’s idea and philosophy. I keep my memories of the acceleration process always close to my heart. Thank you for that.”
Dr Kyle Grant and Tom de Wilton, Co-founders
"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.
Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "
Nick Torday, CEO
"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"
Gerard Keeley, CEO & Co-founder
"Working with Founders Factory helped us focus our business in the early stages. This was key to enable us to structure our business to scale. The continued support and infrastructure has empowered us to go on to build a creative technology platform that is transforming the way the world’s largest brands create video advertising."
Marie Chevrier, CEO & Founder
“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "
Sergey Klimentyev, Founder and CEO
“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”
Aasha & Dhruv, Founders
“Founders Factory has truly had a transformational impact on our business. The team was highly collaborative and constantly challenged our thinking; giving us the confidence to focus our business and story around its purpose. They helped us build processes and frameworks that worked immediately and helped us scale very fast”
Gabor Toth, Founder
“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”
Kaushal Shah, Founder and CEO
"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."
Matt Alcock, CEO & Founder
“Building Faraday in Founders Factory's Venture Studio was fantastic as a first-time founder, the support from the operations team was amazing and the corporate connections kick-started our business”
Arunas Matacius, Founder and CEO
“I started making dog food because I wanted to help my sick dog to survive. I never thought it could be a company, or a start-up. Founders Factory was the first to recognise what truly hides behind ROCKETO’s idea and philosophy. I keep my memories of the acceleration process always close to my heart. Thank you for that.”