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Helping medical students and doctors practice virtually before applying their training on humans

Insimu worked with the team and do a full review of their strategy and go-to-market (B2B vs B2C, or both). Once we had jointly reworked a bigger, bolder and more global strategy, reconfigured the user journey and overhauled the growth marketing stack, we set out to drive scalable and sustainable growth.

We armed Insimu with a new and improved app, clearer marketing messaging, a more robust mix of growth channels and a new pricing model.

Where they are now

200%

Increase in paying users

Number of paying/premium users doubled with a 83% increase in MRR, resulting in an overall LTV increase of 46%.

480%

Increase in active users

Total users grew by 70% in 4 months with a 480% increase in active users.

50%

Reduction in CPI

Halved Cost per Install from €0.58 to €0.23.

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Gabor Toth, Insimu

More Success Stories

Dr Kyle Grant and Tom de Wilton, Co-founders

"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.

Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

Dr Kyle Grant and Tom de Wilton, Co-founders

"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.

Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

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