Insimu worked with the team to do a full review of their strategy and go-to-market (B2B vs B2C, or both). Once we had jointly reworked a bigger, bolder and more global strategy, reconfigured the user journey and overhauled the growth marketing stack, we set out to drive scalable and sustainable growth.
We armed Insimu with a new and improved app, clearer marketing messaging, a more robust mix of growth channels and a new pricing model.
increase in paying users
increase in active users
reduction in CPI
“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”
This micro-moment of confusion has a name—the Norman door, named after Don Norman, who discusses this phenomenon in his book ‘The Design of Everyday Things’. So why does this matter...
Some siblings form bands together, others play in the same sports team. We decided to go into business together.
It’s been nearly a decade since the inception of Dronamics, over which we’ve designed, built, and gained approval to start operating our fleet of Black Swan drones.
In a recent fireside chat with Founders Factory founder & chairman Brent Hoberman, Tom shared some of his top lessons for founders, which include:
· Growth vs profitability isn’t a binary choice
· Consider how to improve your ‘clock speed’
· Early stage investors aren’t thinking about your product
· Cash is a commodity; advice is a value add
· Approach data-driven investing with scepticism