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Helping medical students and doctors practice virtually before applying their training on humans

Insimu worked with the team and do a full review of their strategy and go-to-market (B2B vs B2C, or both). Once we had jointly reworked a bigger, bolder and more global strategy, reconfigured the user journey and overhauled the growth marketing stack, we set out to drive scalable and sustainable growth.

We armed Insimu with a new and improved app, clearer marketing messaging, a more robust mix of growth channels and a new pricing model.

Where they are now

200%

Increase in paying users

Number of paying/premium users doubled with a 83% increase in MRR, resulting in an overall LTV increase of 46%.

480%

Increase in active users

Total users grew by 70% in 4 months with a 480% increase in active users.

50%

Reduction in CPI

Halved Cost per Install from €0.58 to €0.23.

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”


Gabor Toth, Insimu

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