Sampler joined Founders Factory London from Canada to build their business into the leading digital sampling platform.
L’Oreal were hugely excited by the investment, on the lookout for a platform to solve their global strategic challenges around sampling. Sampler starting working with one division within L’Oreal, which quickly scaled throughout the organisation.
The deep relationships they built with L'Oreal during the programme has had long-lasting results: since 2018, Sampler have worked with L'Oreal on 25 projects in 5 countries with 10 brands, and they have signed a preferred supplier agreement globally, involving a 'Digital Product Sampling' Playbook distributed to heads of all brands, divisions and markets as a must-implement strategy.
projects with L'Oreal
“Founders Factory was a critical part of our acceleration within L’Oreal, the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders inside L’Oreal to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "
This micro-moment of confusion has a name—the Norman door, named after Don Norman, who discusses this phenomenon in his book ‘The Design of Everyday Things’. So why does this matter...
Some siblings form bands together, others play in the same sports team. We decided to go into business together.
It’s been nearly a decade since the inception of Dronamics, over which we’ve designed, built, and gained approval to start operating our fleet of Black Swan drones.
In a recent fireside chat with Founders Factory founder & chairman Brent Hoberman, Tom shared some of his top lessons for founders, which include:
· Growth vs profitability isn’t a binary choice
· Consider how to improve your ‘clock speed’
· Early stage investors aren’t thinking about your product
· Cash is a commodity; advice is a value add
· Approach data-driven investing with scepticism