This micro-moment of confusion has a name—the Norman door, named after Don Norman, who discusses this phenomenon in his book ‘The Design of Everyday Things’. So why does this matter...

Some siblings form bands together, others play in the same sports team. We decided to go into business together.

It’s been nearly a decade since the inception of Dronamics, over which we’ve designed, built, and gained approval to start operating our fleet of Black Swan drones.

In a recent fireside chat with Founders Factory founder & chairman Brent Hoberman, Tom shared some of his top lessons for founders, which include:

· Growth vs profitability isn’t a binary choice

· Consider how to improve your ‘clock speed’

· Early stage investors aren’t thinking about your product

· Cash is a commodity; advice is a value add

· Approach data-driven investing with scepticism

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We launched Oxwash in 2018, while I was completing my Synthetic Biology PhD at the University of Oxford. The business was born out of my own frustration with the perpetually broken washing machines in my college laundry.

Armed with a bike and a deliveroo backpack spray-painted blue, I began collecting and washing clothes for fellow students. Things quickly snowballed – and as interest grew, it developed into a growing on-demand laundry business.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi.