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In partnership with Reckitt

Our Home & Hygiene sector is backed by CPG giant, Reckitt, the global player behind everyday household staples such as Vanish, Finish, AirWick, Nurofen, Dettol, Durex and Veet.

A unique advantage you can't get anywhere else

6-Months of hands-on expert support

Our team are individuals with deep industry, investment and entrepreneurship experience. They will work with you 1:1 across growth, product, fundraising, design, talent, engineering, PR and more.

Founders joining the program will also receive £30k in cash.

Access to the global leaders in hygiene, health & nutrition

Leverage the support of CPG giant Reckitt, home to some of the world's most recognisable and trusted consumer brands in hygiene, health and nutrition.

Depending on your company and its needs, support from Reckitt could range from distribution, pilots, commercial partnerships, product validation through to investment and more.

A network that would take decades to build

Founders Factory and its sister organisations have built the largest technology ecosystem in Europe.

We will unlock significant value from our network of investors, partners and founders across geographies, and we'll help you to raise your next rounds of capital to rapidly scale.

Our portfolio went on to…

Partner with Reckitt’s CPG brands

On-demand laundry experts, Oxwash, secured a major brand partnership with Reckitt’s brand Vanish. Their sustainable formula, Vanish Zero, is now used in all of Oxwash’s washing facilities. Leveraging Reckitt’s brand equity helped drive consumer confidence in Oxwash and improved online conversion by 30%.

We're your team of functional experts

We're your team of industry experts, investors and entrepreneurs, and we're ready to work with you from day one across every startup function.

Our growing portfolio of Reckitt startups we’ve supercharged...

Shop Circle

Shop Circle acquires and grows the best e-commerce apps

Bower Collective

On a mission to eliminate plastic waste with Earth's best sustainable home and personal care products.


Building a smart system for cleaning packaging for refill and reuse.


Your local, sustainable on-demand laundry experts.


Furnishing the world without damaging the environment.

A Complexion Co.

The ultimate nutritional support for black women, trusted through generations.

Leverage the Founders Factory family for life

Our team and 250+ portfolio are a well-connected family that founders can draw upon for experience and advice, or even as first customers.

You may be wondering…

Every month we release a round-up of startup and investment stories, key learnings from founders, and insights from our team. Signup to the Founders Factory Startup Bulletin:

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