Culture, in practice, is the bar you hold and what you tolerate when people miss it. You set the bar in the first conversation with hire number one and it’s reinforced (or quietly eroded) every week after that.

What has changed most visibly in the past two years is the appetite from investors, health systems, and policymakers to close the gap between European innovation and real-world deployment at scale.

There's a huge population of people with chronic, severe paralysis who are desperate for something that actually works for them, and nobody is really building for them. That's where we wanted to go.