The problem

Almost 90% of our purchases are replenishments. Simply put, when we run out of stuff, whether that’s toothpaste or toilet roll, we tend to rebuy the exact same product. So much of our time is dedicated to replenishing this stuff. 

At the same time, home organisation is a huge rising trend on social media. Whole algorithms are filled with satisfying videos of people stacking their fridges or colour-coordinating their laundry tabs. It’s clear more and more people care about the aesthetics and details of their home and hygiene products, and what that says about their lifestyles. 

The solution

Bundant is a seamless predictive shopping platform for busy families. Through smart devices (‘Bundantbands’) attached to your kitchen containers, and an AI-powered app, the platform is designed to help you avoid running out of household essentials.

The business is starting with laundry and cleaning products, with the scope of broadening to other household products further down the line. Brands are strongly incentivised to work with Bundant as it encourages repeat purchasing. 

Why we’re excited to launch Bundant

Claire Morris, Founders Factory's Chief Studio Officer says: “In a world where more and more people are suffering from subscription fatigue, the time is right for a solution like Bundant. Its usage-based refills mean customers get products exactly when they need it. As we inevitably move towards more automated homes, Ike and her team are building an exciting proposition for brands, while also tapping into the massive growth in home organisation content on social media.”