Subscribe to monthly insights from founders & our team

Personalised, expert-led wellbeing solutions

Founder Brendan Murdock joined Founders Factory to build out his digital vision for anatome, having previously built the brand through their beautiful store in St. James Piccadilly, and wholesale partnerships. Working with the Founders Factory team, anatome re-built their eCommerce site and developed content and digital experiences around deep customer insights that reflect anatome’s sensual in-store experiences.

Where they are now


Increase In Online Revenue

Introduced online/D2C as a significant revenue driver, increasing online revenue by 250% by the end of the programme (5x monthly revenue).


Conversion Rate Improvement

With improvements to the website, as well as improved targeting, we were able to double ecommerce conversion rates.



Brendan has since gone onto raise £220k in the height of the Covid-19 Pandemic.

“Our time with Founders Factory, facilitated a reimagining of the anatome digital platform and helped formulate a strategy to prepare the brand for our next stage of digital growth. The team at founders factory are true collaborators, formulating, strategizing and helping to implement anatome london digital plan and evolution, true talent to support and nurture an emerging brand.”

Brendan Murdock, CEO

Visit Anatome

More Success Stories

Dr Kyle Grant and Tom de Wilton, Co-founders

"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.

Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "

Read The Story

Every month we release a round-up of startup and investment stories, key learnings from founders, and insights from our team. Signup to the Founders Factory Startup Bulletin:

© 2023 Founders Factory