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Personalised, expert-led wellbeing solutions

Founder Brendan Murdock joined Founders Factory to build out his digital vision for anatome, having previously built the brand through their beautiful store in St. James Piccadilly, and wholesale partnerships. Working with the Founders Factory team, anatome re-built their eCommerce site and developed content and digital experiences around deep customer insights that reflect anatome’s sensual in-store experiences.

Where they are now

250%

Increase In Online Revenue

Introduced online/D2C as a significant revenue driver, increasing online revenue by 250% by the end of the programme (5x monthly revenue).

200%

Conversion Rate Improvement

With improvements to the website, as well as improved targeting, we were able to double ecommerce conversion rates.

220k

Fundraised

Brendan has since gone onto raise £220k in the height of the Covid-19 Pandemic.

“Our time with Founders Factory, facilitated a reimagining of the anatome digital platform and helped formulate a strategy to prepare the brand for our next stage of digital growth. The team at founders factory are true collaborators, formulating, strategizing and helping to implement anatome london digital plan and evolution, true talent to support and nurture an emerging brand.”

Brendan Murdock, CEO

More Success Stories

Nick Torday, CEO

"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

Apply to join a program