Work with us on the future of Home & Hygiene
The way the world thinks about home and hygiene has radically changed since the Covid-19 outbreak. It is yet to be seen which of our new-found behaviours will stick and what the ‘new normal’ will become. What we can agree on, however, is that this is an important and compelling time to be building businesses in this space.
Together with our partner Reckitt Benckiser, we have outlined five areas of focus in the Home & Hygiene space. We’re looking for commercial and technical founders to build the next-gen of Home & Hygiene products.
If you’re working on something in any of these spaces, we want to hear from you!
Help us build the next generation of home and hygiene technology
The new conscious consumer
Consumers are more conscious than ever about the impact of their purchasing decisions. Making environmentally sustainable choices remains as important as ever, although concepts of racial and social justice are increasingly important, especially to younger audiences. And brands find themselves under incredible scrutiny, particularly when it comes to claims of environmental and social responsibility. We are looking for new ventures that can help deliver trust across the entire value chain, from products and services helping brands deliver on their ethical promises to new ventures helping consumers lead a more sustainable life.
Example startups: Supply Compass, Loop, WeBuyBlack
Wellbeing in the home
The world has been spending a lot of time indoors lately, and the importance of the home environment - with its impact on our mood and sense of wellbeing - has never been clearer. Parents, the elderly, caregivers and remote workers are all bracing themselves for winter at home and the challenges that will incur.
We are looking for new products and services that help home dwellers make the best of their space by elevating their environment and living as comfortably and conveniently as possible.
Example startups: Molekule, Moodo, Chewy
Changing urban environments
The shape and nature of cities are about to change dramatically. If we no longer need to be in the office on a regular basis, and no longer need to live close to our workplace, then the shift of world towards urban areas is likely to slow - and could even reverse. This will have a big impact on working and living environments and practices. We are looking for new products and services that will help individuals and cities adapt to this new normal.
Example startups: Codi, AndCo, Oxwash
Covid-19 has accelerated the already rapid shift of commerce from the offline and physical to the online and digital. Consumer habits are changing rapidly and, in many cases, permanently as the need to stay at home and avoid physical contact makes e-commerce necessary - and ubiquitous. And with necessity being the mother of invention, that provides an opportunity to help e-commerce brands and businesses invent, build, grow and go to market. We’re looking for tech-enabled products and services that will enable this new wave of e-commerce.
Example startups: Faire, Ohi, Thrasio
Human beings are more conscious about hygiene and associated habits than at any time in the last 100 years. This heightened awareness extends to every element of our lives - from home to public spaces through to work and the vehicles in which we travel in to get there. We believe this growing awareness of issues pertaining to hygiene provides an opportunity to build new tech-enabled products and services that will help individuals to live safely and free from anxiety.
Example startups: Density.io, CleanedUp, FortyEight
Recently launched in our Home & Hygiene Sector
Nick Torday, CEO
"Being part of the Founders Factory program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"
Nick and Markus built their hybrid eCommerce/subscription platform specialising in eco-personal care products in our Venture Studio in London.
Has something caught your eye?
If you would like to work together on something in
any of these areas then let us know