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Empowering brands to build interactive digital campaigns and test product ideas

Faraday was built from scratch in the Founders Factory Venture Studio, with founder Matt Alcock.

Along the way, Faraday pivoted from a Facebook lead testing agency model to a self-serve SaaS tool - which enabled them to find product-market fit much quicker and raise £200k two months after launch. Since then, Faraday has signed pilots and commercial contracts with L’Oreal, LEGO Play Lab, Reckitt Benckiser and Kimberly Clark, as well as working closely with the growth team on digital marketing and sales outreach. Faraday also launched on Product Hunt and became #3 Product of the Day.

Where they are now

200k

Fundraised

After pivoting to a self-serve SaaS tool, the team were able to raise £200k just two months after launch.

x5

Pilots & Commercial Contracts

Faraday has signed pilots and commercial contracts with L’Oreal, LEGO Play Lab, Reckitt Benckiser and Kimberly Clark.

3k+ MRR

SaaS MRR Growth

Faraday is seeing large amounts of MRR growth with DTC e-commerce brands.

“Building Faraday in Founders Factory's Venture Studio was fantastic as a first-time founder, the support from the operations team was amazing and the corporate connections kick-started our business”

Matt Alcock, CEO & Founder

More Success Stories

Nick Torday, CEO

"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

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