Empowering brands to build interactive digital campaigns and test product ideas
Faraday was built from scratch in the Founders Factory Venture Studio, with founder Matt Alcock.
Along the way, Faraday pivoted from a Facebook lead testing agency model to a self-serve SaaS tool - which enabled them to find product-market fit much quicker and raise £200k two months after launch. Since then, Faraday has signed pilots and commercial contracts with L’Oreal, LEGO Play Lab, Reckitt Benckiser and Kimberly Clark, as well as working closely with the growth team on digital marketing and sales outreach. Faraday also launched on Product Hunt and became #3 Product of the Day.
Where they are now
After pivoting to a self-serve SaaS tool, the team were able to raise £200k just two months after launch.
Pilots & Commercial Contracts
Faraday has signed pilots and commercial contracts with L’Oreal, LEGO Play Lab, Reckitt Benckiser and Kimberly Clark.
SaaS MRR Growth
Faraday is seeing large amounts of MRR growth with DTC e-commerce brands.
“Building Faraday in Founders Factory's Venture Studio was fantastic as a first-time founder, the support from the operations team was amazing and the corporate connections kick-started our business”
Matt Alcock, CEO & FounderVisit Faraday
More Success Stories
Dr Kyle Grant and Tom de Wilton, Co-founders
"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.
Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "