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A subscription of books by undiscovered authors, all rated 4-5* by book lovers globally

A Box of Stories came to Founders Factory with a strong proposition in a big market. Recognising the potential, we worked closely with the team to realign on a bigger and bolder strategy, emphasising the use of technology and data to help scale the business globally.

We also moved the business to focus on purpose-driven messaging, reducing reliance on paid channels, and building a best in class customer journey.

Where they are now

80%

Reduction in CAC

Reduced blended CAC from £15 to £3, and paid from £21 to £5 - with a 4x ROAS and LTV/CAC ratio of 13:1.

x2

Conversion rate

UX journey and digital marketing improvements increased web conversion rates to 4%.

50:50

Paid:Organic Split

Reduced reliance on paid channels by leveraging organic social and referral, whilst increasing revenue by 20% MoM. Previous organic:paid split was 90:10.

“Founders Factory has truly had a transformational impact on our business. The team was highly collaborative and constantly challenged our thinking; giving us the confidence to focus our business and story around its purpose. They helped us build processes and frameworks that worked immediately and helped us scale very fast”

Aasha & Dhruv, Founders

Visit A Box of Stories

More Success Stories

Dr Kyle Grant and Tom de Wilton, Co-founders

"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.

Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

Dr Kyle Grant and Tom de Wilton, Co-founders

"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.

Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

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