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A Box of Stories came to Founders Factory with a strong proposition in a big market. Recognising the potential, we worked closely with the team to realign on a bigger and bolder strategy, emphasising the use of technology and data to help scale the business globally.

We also moved the business to focus on purpose-driven messaging, reducing reliance on paid channels, and building a best in class customer journey.

Where they are now


Reduction in CAC

Reduced blended CAC from £15 to £3, and paid from £21 to £5 - with a 4x ROAS and LTV/CAC ratio of 13:1.


Conversion rate

UX journey and digital marketing improvements increased web conversion rates to 4%.


Paid:Organic Split

Reduced reliance on paid channels by leveraging organic social and referral, whilst increasing revenue by 20% MoM. Previous organic:paid split was 90:10.

“Founders Factory has truly had a transformational impact on our business. The team was highly collaborative and constantly challenged our thinking; giving us the confidence to focus our business and story around its purpose. They helped us build processes and frameworks that worked immediately and helped us scale very fast”

Aasha & Dhruv, Founders

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