A subscription of books by undiscovered authors, all rated 4-5* by book lovers globally
A Box of Stories came to Founders Factory with a strong proposition in a big market. Recognising the potential, we worked closely with the team to realign on a bigger and bolder strategy, emphasising the use of technology and data to help scale the business globally.
We also moved the business to focus on purpose-driven messaging, reducing reliance on paid channels, and building a best in class customer journey.
Where they are now
Reduction in CAC
Reduced blended CAC from £15 to £3, and paid from £21 to £5 - with a 4x ROAS and LTV/CAC ratio of 13:1.
UX journey and digital marketing improvements increased web conversion rates to 4%.
Reduced reliance on paid channels by leveraging organic social and referral, whilst increasing revenue by 20% MoM. Previous organic:paid split was 90:10.
“Founders Factory has truly had a transformational impact on our business. The team was highly collaborative and constantly challenged our thinking; giving us the confidence to focus our business and story around its purpose. They helped us build processes and frameworks that worked immediately and helped us scale very fast”
Aasha & Dhruv, Founders