Rocketo joined the program to focus on improving the customer experience of their D2C dog food brand, and to launch their omnichannel strategy with an exclusive retail range.
The Founders Factory team worked with their Founder to relaunch the website, activate Rocketo’s digital and communication strategy, and built a plan to go live in-store.
successful pilot with M&S
“I started making dog food because I wanted to help my sick dog to survive. I never thought it could be a company, or a start-up. Founders Factory was the first to recognise what truly hides behind ROCKETO idea and philosophy. I keep my memories of acceleration process always close to my heart.
This micro-moment of confusion has a name—the Norman door, named after Don Norman, who discusses this phenomenon in his book ‘The Design of Everyday Things’. So why does this matter...
Some siblings form bands together, others play in the same sports team. We decided to go into business together.
It’s been nearly a decade since the inception of Dronamics, over which we’ve designed, built, and gained approval to start operating our fleet of Black Swan drones.
In a recent fireside chat with Founders Factory founder & chairman Brent Hoberman, Tom shared some of his top lessons for founders, which include:
· Growth vs profitability isn’t a binary choice
· Consider how to improve your ‘clock speed’
· Early stage investors aren’t thinking about your product
· Cash is a commodity; advice is a value add
· Approach data-driven investing with scepticism