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Rocketo is reinventing pet nutrition

Rocketo joined the program to focus on improving the customer experience of their D2C dog food brand, and to launch their omnichannel strategy with an exclusive retail range.

The Founders Factory team worked with their Founder to relaunch the website, activate Rocketo’s digital and communication strategy, and built a plan to go live in-store.

Where they are now



Went onto raise bridge round of £700k leading up to Seed investment.


Successful pilot with M&S

We sold Rocketo into M&S with an impressive activation strategy, and set Arunas on a path to become one of Sainsbury’s Future Brands.


Ecommerce Rates

UX journey and digital marketing improvements doubled web conversion rates.

“I started making dog food because I wanted to help my sick dog to survive. I never thought it could be a company, or a start-up. Founders Factory was the first to recognise what truly hides behind ROCKETO idea and philosophy. I keep my memories of acceleration process always close to my heart. Thank you for that.”

Arunas Matacius, Founder and CEO

More Success Stories

Dr Kyle Grant and Tom de Wilton, Co-founders

"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.

Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "

Read The Story

Every month we release a round-up of startup and investment stories, key learnings from founders, and insights from our team. Signup to the Founders Factory Startup Bulletin:

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