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A Box of Stories came to Founders Factory with a strong proposition in a big market. Recognising the potential, we worked closely with the team to realign on a bigger and bolder strategy, emphasising the use of technology and data to help scale the business globally.

We also moved the business to focus on purpose-driven messaging, reducing reliance on paid channels, and building a best in class customer journey.

Where they are now

80%

Reduction in CAC

Reduced blended CAC from £15 to £3, and paid from £21 to £5 - with a 4x ROAS and LTV/CAC ratio of 13:1.

x2

Conversion rate

UX journey and digital marketing improvements increased web conversion rates to 4%.

50:50

Paid:Organic Split

Reduced reliance on paid channels by leveraging organic social and referral, whilst increasing revenue by 20% MoM. Previous organic:paid split was 90:10.

“Founders Factory has truly had a transformational impact on our business. The team was highly collaborative and constantly challenged our thinking; giving us the confidence to focus our business and story around its purpose. They helped us build processes and frameworks that worked immediately and helped us scale very fast”


Aasha & Dhruv, Founders

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Nick Torday, CEO

"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"

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