HOME & HYGIENE, IN PARTNERSHIP WITH RECKITT
Nutritional powders set to disrupt the underserved menopause market
When MPowder joined the accelerator, they had a brand, an early product, and early recruits for a trial, but were still in the very early stages of developing the overall business offering.
With the help of Founders Factory and the team at Reckitt, MPowder refined their product and supply chain and confidently went to market, achieving impressive results from day one—selling out on multiple occasions due to demand.
During the program, MPowder also closed a £500K seed round, with over 70% of the investors introduced through the Founder Factory network.
60%
monthly increase in revenue
+2
new products to market
Rebekah Brown, Founder & CEO
"When I joined Founders Factory, what struck me most was the comradeship. The biggest takeaway from the programme is the feeling that we’re now scalable. The one thing I don’t fear is whether we’ll be able to ramp up our service to reflect demand. I feel secure on the production side because Reckitt helped us do the legwork with our supply chain, putting contracts into place even when we were ordering tiny volumes. And on the growth side, I know that Founders Factory has laid the foundations and frameworks we need to keep iterating, improving the customer journey and ultimately, continue to scale."
)
Rebekah Brown, Founder & CEO
"When I joined Founders Factory, what struck me most was the comradeship. The biggest takeaway from the programme is the feeling that we’re now scalable. The one thing I don’t fear is whether we’ll be able to ramp up our service to reflect demand. I feel secure on the production side because Reckitt helped us do the legwork with our supply chain, putting contracts into place even when we were ordering tiny volumes. And on the growth side, I know that Founders Factory has laid the foundations and frameworks we need to keep iterating, improving the customer journey and ultimately, continue to scale."
Why we invested in MPowder
80% of healthcare VCs have never invested in women’s health. For many years, the menopause market (set to be worth $5.28 billion by 2023) has remained largely untapped and ridden with taboos.
Rebekah's brand and industry expertise, combined with Reckitt's supply chain know-how, uniquely placed us to help scale a new market leader and change the face of the menopause market.
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