Nutritional powders set to disrupt the underserved menopause market
When MPowder joined the accelerator, they had a brand, an early product, and early recruits for a trial, but were still in the very early stages of developing the overall business offering.
With the help of Founders Factory and the team at Reckitt, MPowder refined their product and supply chain and confidently went to market, achieving impressive results from day one - selling out on multiple occasions due to demand.
During the program, Mpowder also closed a £500K seed round, with over 70% of the investors introduced through the Founder Factory network.
Where they are now
During their time on the program, MPowder raised £500K from Pink Salt Ventures and other strategic angels including Mumsnet co-founder, Carrie Longton.
Monthly increase in revenue
MPowder went from pre-order to launch in just a few months, with a 60% increase in monthly revenue (selling out on multiple occasions).
New products to market
With the support of Reckitt, within 5 months MPowder had developed and pre-launched their next 2 supplement powders to market.
"When I joined Founders Factory, what struck me most was the comradeship. The biggest takeaway from the programme is the feeling that we’re now scalable. The one thing I don’t fear is whether we’ll be able to ramp up our service to reflect demand. I feel secure on the production side because Reckitt helped us do the legwork with our supply chain, putting contracts into place even when we were ordering tiny volumes. And on the growth side, I know that Founders Factory has laid the foundations and frameworks we need to keep iterating, improving the customer journey and ultimately, continue to scale."
Rebekah Brown, Founder & CEO
Why we invested in MPowder
80% of healthcare VCs have never invested in women’s health. For many years, the menopause market (set to be worth $5.28 billion by 2023) has remained largely untapped and ridden with taboos.
Rebekah's brand and industry expertise, combined with Reckitt's supply chain know-how, made us uniquely placed to help scale a new market leader and change the face of the menopause market.
More Success Stories
Dr Kyle Grant and Tom de Wilton, Co-founders
"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.
Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "