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Nutritional powders set to disrupt the underserved menopause market

When MPowder joined the accelerator, they had a brand, an early product, and early recruits for a trial, but were still in the very early stages of developing the overall business offering.

With the help of Founders Factory and the team at Reckitt, MPowder refined their product and supply chain and confidently went to market, achieving impressive results from day one - selling out on multiple occasions due to demand.

During the program, Mpowder also closed a £500K seed round, with over 70% of the investors introduced through the Founder Factory network.

Where they are now

£500K

Fundraised

During their time on the program, MPowder raised £500K from Pink Salt Ventures and other strategic angels including Mumsnet co-founder, Carrie Longton.

60%

Monthly increase in revenue

MPowder went from pre-order to launch in just a few months, with a 60% increase in monthly revenue (selling out on multiple occasions).

+2

New products to market

With the support of Reckitt, within 5 months MPowder had developed and pre-launched their next 2 supplement powders to market.

"When I joined Founders Factory, what struck me most was the comradeship. The biggest takeaway from the programme is the feeling that we’re now scalable. The one thing I don’t fear is whether we’ll be able to ramp up our service to reflect demand. I feel secure on the production side because Reckitt helped us do the legwork with our supply chain, putting contracts into place even when we were ordering tiny volumes. And on the growth side, I know that Founders Factory has laid the foundations and frameworks we need to keep iterating, improving the customer journey and ultimately, continue to scale."

Rebekah Brown, Founder & CEO

Read the full story

Why we invested in MPowder

80% of healthcare VCs have never invested in women’s health. For many years, the menopause market (set to be worth $5.28 billion by 2023) has remained largely untapped and ridden with taboos.

Rebekah's brand and industry expertise, combined with Reckitt's supply chain know-how, made us uniquely placed to help scale a new market leader and change the face of the menopause market.

More Success Stories

Dr Kyle Grant and Tom de Wilton, Co-founders

"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.

Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

Dr Kyle Grant and Tom de Wilton, Co-founders

"Founders Factory's accelerator turned out to be a real leg-up for our business. We received mentorship from some of the best minds at Reckitt Benckiser (RB), and we're soon to launch a game-changing partnership with one of their household brands.

Not to mention how Founders Factory equipped us with the skills and know-how to scale our business into two new cities and hire our first team. "

Marie Chevrier, CEO & Founder

“Founders Factory was a critical part of our acceleration with L’Oreal; the team helped us position our solution in a way that would best align with the global needs of L’Oreal and worked with key stakeholders there to break corporate barriers that would have otherwise likely made it impossible for us to accelerate learnings and successes so quickly. This programme has continued to pay dividends since 2017. "

Sergey Klimentyev, Founder and CEO

“Running a business is very much like running a marathon. If you want to set a record you have to have a strategy, the right mental and physical conditioning, resources and a bit of lack. FF team is your pacemaker, trainer and motivator. They have the right tools and experience to bring your business on the next level. Founders who are running along create an amazing atmosphere of sharing knowledge, expertise and support. Lace up and and get moving!”

Gabor Toth, Founder

“InSimu loved being part of the Founders Factory Accelerator Program. We enjoyed an agile and motivating work environment combined with a warm culture. The experts at FF are extremely highly skilled and super professional; it was a real pleasure working with them. As InSimu is based in the CEE region, even when we used e-meetings at times; those were also seamless and productive.”

Kaushal Shah, Founder and CEO

"Fast forward to the end of the programme and we had transformed from a no-frills, sustainable paper company to one that could potentially disrupt the entire print and packaging industry. FF equipped us with the perfect tools to engage with some of the biggest companies in the world. We got the chance to present our concept to decision-makers at M&S, L’Oreal and EasyJet among many others. Founders Factory is full of friendly experts that specialise in converting the potential energy of early-stage companies into kinetic success."

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