Rocketo is reinventing pet nutrition

Rocketo joined the program to focus on improving the customer experience of their D2C dog food brand, and to launch their omnichannel strategy with an exclusive retail range.

The Founders Factory team worked with their Founder to relaunch the website, activate Rocketo’s digital and communication strategy, and built a plan to go live in-store.

Where they are now



Went onto raise bridge round of £700k leading up to Seed investment.


Successful pilot with M&S

We sold Rocketo into M&S with an impressive activation strategy, and set Arunas on a path to become one of Sainsbury’s Future Brands.


Ecommerce Rates

UX journey and digital marketing improvements doubled web conversion rates.

“I started making dog food because I wanted to help my sick dog to survive. I never thought it could be a company, or a start-up. Founders Factory was the first to recognise what truly hides behind ROCKETO idea and philosophy. I keep my memories of acceleration process always close to my heart. Thank you for that.”

Arunas Matacius, Founder and CEO

More Success Stories

Nick Torday, CEO

"Being part of the FF program has been central to our growth and we’ve been supported by great people. It’s been an incredibly positive experience and we absolutely recognise we got to where we are because we’ve had a great group around us to challenge us to think bigger and shape our business. We would recommend wholeheartedly"

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